Marketing Specialist

About Us:

Tasfreight is a privately owned Tasmanian freight forwarding specialist with over 30 years of expertise in the transport and shipping industry. As one of Australia’s few independently operated freight forwarders (not part of a multinational corporation), we remain deeply committed to delivering exceptional service and supporting our Tasmanian community. Today, we’ve expanded into a leading national network with seven strategic depots across Australia and a major agency in Perth.

Driven by rapid growth, we’re seeking a dynamic Marketing Specialist to join our team. This full-time role will lead the development and execution of innovative marketing strategies, amplifying our brand and driving sustained success.

Key Responsibilities:

1. Conduct market research, data analyses, and effect testing to draw valuable insights and formulate targeted strategies for products and services promotion.
2. Monitor market trends, consumer behaviour and competitor movements to discover potential business opportunities.
3. Develop and roll out diverse marketing campaigns, covering content production, new product launches and social media operations.
4. Cooperate with cross-department teams to ensure all marketing activities align with corporate business goals.
5. Track, evaluate and submit regular reports on core KPIs, including lead volume, content performance, website traffic and campaign return on investment.
6. Organise and deliver offline events, sales promotions and sponsorship programs to boost public brand exposure.

Requirements:

1. Minimum 2 years of full-time working experience in marketing.
2. Solid capability to translate data insights into practical, result-focused marketing strategies.
3. Outstanding skills in stakeholder communication, work prioritisation and interpersonal coordination.
4. Creative thinking paired with flexible strategic thinking and strong awareness of measurable business results.
5. Proven proficiency in brand storytelling and content strategy planning.